A project report on coca cola and pepsi essay

Also the companies can introduce a healthier, inexpensive and as much as natural range of products taking advantage of their brand, advertising, sales and distribution channel.

A project report on coca cola and pepsi essay

It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. The five-year program with the Punjab Government intended to provide several hundred farmers with four million sweet-orange trees for its Tropicana juices by although there is no publically available information on the progress of this project Lewis. Many customers, especially those in the US have become more concerned with healthier lifestyles. The deals provided by the firms in form of win tickets to an event, lottery, brand ambassador can sway them from one brand to another. With the passage of time they are capturing more market share by enhancing their product line. This can lead to a loss of focus or internal conflicts if not properly managed. The Convenience like pan shops, bakeries, theatres etc. It has been shown that the strong bottling systems used by Coca-Cola give it an infinite market growth. They are trying to create the new image and look to their Companies through changing the Advertisements taglines. During these blind taste tests the majority of participants picked Pepsi as the better tasting of the two soft drinks. Strict quality controls are adhered to meet high quality expectations from consumers. They also give energy or food value to the beverage. Each has come up with different strategies to outdo the other; this has led to the famous cola wars. Also the companies can introduce a healthier, inexpensive and as much as natural range of products taking advantage of their brand, advertising, sales and distribution channel.

Sugar is colour less or white when pure and derived from sugar cane. Coca-Cola India Pvt. The memorabilia, the jingles, the trivia - all still popular.

coke vs pepsi research paper

Top line promotions includes, the promotional activities intended towards mass consumers using mass media do Titus. This gives PepsiCo an upper hand when it comes to making essential figures as compared to Coca-Cola which is making superior figures.

Project on coca cola marketing pdf

Rivalry among Existing Players The soft drink industry is not growing at a rapid pace as the firms are already established in consumers mind but there needs to be diversification on different category of products making difficult for new players to enter into the existing rivalry. The cans and bottles move on the belt under a sanitized environment in order to ensure that filling of liquid takes place hygienically. To begin with, the item to be first considered on the is the amount of revenue generated by the companies. Therefore product innovation is necessary to fill the buyers need for a variety of tastes. Both the brands have to lower their prices for popular bulk buying retail stores like Wal-Mart, Tesco, Metro etc. Both companies are conducting their operations successfully in more than countries in the world. The level of awareness among the rural consumers about the brand of soft drinks was high which was indicated by the mode of purchase of the soft drinks by "Brand Name" Anand. Supply Chain Development As we talked about earlier, Coca Cola is the biggest supply franchise in the world. PepsiCo beats Coca-Cola in the area of authority. For investors who are not interested in making instant cash, but are looking for long term gains, then PepsiCo is the company to invest in. Remember that one?

When we compare the total slogans of the two companies we can first understand that Coke Company frequently changed its Slogans, some times trice and trice a year. Marketing identifies unfulfilled needs and desires.

Soft drinks are expected to grow at a healthy pace over the forecast period.

project report on training and development in coca cola

Originally introduced inthums up was acquired by the coca cola company in In descriptive research we use the primary and secondary data.

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Coca Cola Marketing Report Essay