Best marketing plan for selecta ice cream

They could introduce new product line using their fresh milk. Instead of showing half naked women targeting blue-collar workers, it decided to be a wholesome paper targeting the young white-collar workers. Selecta ice cream by Walls is an example of level 1 market-driving strategy.

This gives Selecta ice cream the capacity to charge higher costs for their items since purchasers put additional value in the brand.

selecta pricing strategy

The competition intends to step up their saturation in these outlets, as seen in the efforts of Magnolia and Arce to improve their accessibility. Product Positioning Selectas products are considered to be giants if not leaders in the ice cream industry.

The new distribution program proposed to have a new distribution channel which is the set-up of delivery outlets that shall bring the ordered products to the consumers in just a matter of minutes. Showing patriotism to its fellow Filipinos in patronizing Filipino-made products by manufacturing and marketing consistently high quality ice cream, thus, giving consumers added value for their money.

Best marketing plan for selecta ice cream

Instead of showing half naked women targeting blue-collar workers, it decided to be a wholesome paper targeting the young white-collar workers. The ice cream industry caters to a flavor-conscious market. This gives Selecta ice cream the capacity to charge higher costs for their items since purchasers put additional value in the brand. The installment plans allowed more affordability for the consumers while enhancing the business opportunity for its sales network. Padyak versions like those used in peddling frozen novelties can be used depending on the distance of the customer from the delivery stations. International Expansion - International expansion offer Selecta ice cream new chances to grow the business and increase sales THREATS Intense competition- Intense competition can bring down Selecta ice cream's benefits, since rivals can tempt purchasers away with superior items Medium to High Threat of New Entrants — New entrants can make Selecta Ice cream become lower level in the industry especially if the new entrants have more creative idea and better offerings. According to market research conducted in , 80 per cent of Filipino consumers bought on impulse they bought only upon passing an ice cream shop or scooping station, but without an intention to buy first ; 98 percent ate ice cream in the comfort of their home; and 70 percent of the time, ice cream was an afternoon snack. The new distribution program proposed to have a new distribution channel which is the set-up of delivery outlets that shall bring the ordered products to the consumers in just a matter of minutes. These brands belong to the super premium category and cater to the A market. Long-term objectives Arce Dairy tend to branch out their product not just on large scale stores like, malls, supermarkets and etc. Strong brand name - A strong brand name is a major quality of Selecta ice cream. Health and wellness campaigns encouraging people to go for the healthier choice. It repositioned itself in the market in to improve local competitiveness. Currently, magnolia is the preferred choice of many five star hotels, fine dining restaurants, sports and country clubs and food chains.

International Expansion - International expansion offer Selecta ice cream new chances to grow the business and increase sales THREATS Intense competition- Intense competition can bring down Selecta ice cream's benefits, since rivals can tempt purchasers away with superior items Medium to High Threat of New Entrants — New entrants can make Selecta Ice cream become lower level in the industry especially if the new entrants have more creative idea and better offerings.

Powerless cost structure - A powerless cost structure implies Selecta ice cream's expenses are high in contrast with their rivals. Haagen-Dazs was the latest brand to come in.

Selecta ice cream marketing strategy

Related Interests. Presto this brand claims value for money, as part of the corporate philosophy of the Gokongweis, owners of JG summit corp. They could introduce new product line using their fresh milk. It introduced a new standard of creaminess thanks to its products high milk fat content, setting a standard for flavour richness back then. This gives Selecta ice cream the capacity to charge higher costs for their items since purchasers put additional value in the brand. The ice cream industry caters to a flavor-conscious market. Market Leader 2. Get Essay Its ice cream was well-known for its creaminess, authentic flavours, and unique gold can packaging—qualities that remained throughout the years. Consumers have a big impact of interest and curiosity to the selecta company. Dreyers was the first to penetrate the local market.

Its key promotion strategies such as various tie-ups and advertisements have established household brand recall, although the nature of the ice cream market is largely based on flavour and not on brand. Problematic with declining industry demand, the marketers went on to ask mothers what they liked to serve during birthdays and what they actually served.

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(DOC) Final selecta!