Global feminine hygiene products market 2014 2018
Global feminine hygiene products market 2014 2018
In addition, increase in disposable income enables women to choose from a wide range of hygiene and sanitary solutions. The demand for feminine hygiene products are expected to grow in the markets such as China and Japan among others due to rising awareness towards sanitation and personal hygiene. Request Report Methodology Feminine hygiene products are used for maintaining personal hygiene during menstruation, menstrual discharge, cleaning internal body parts and for removing unwanted hair over skin. The information has been further assessed using various effective analytical tools. The demand for feminine hygiene products in these countries is driven by busy lifestyle of people and their awareness towards sanitation. The demand for high-end products such as internal cleansers and tampons is relatively much lower in developing countries as compared to the developed markets, due to premium pricing of such products and lack of awareness. Pharmacies are also a popular choice for buying female hygiene products.
Various initiatives to increase the market and its demand are also undertaken by the firms operating in this market and have proved to be quite beneficial. Pharmacies are also a popular choice for buying female hygiene products.
Sanitary napkins are available in different sizes and absorption levels and they offer better comfort and ease of use than tampons. Major distribution channels such as drug stores and pharmacies, health and beauty stores, supermarkets and hypermarkets, convenience Stores are among the most preferred destinations or channels for the sale of feminine hygiene products.
Feminine hygiene product sales
Supermarkets usually offer discounts and other such benefits to attract consumers and to increase product sales. List of Figures FIG. These are an essential commodity for women. Eco-friendly options such as reusable cloth pads, organic tampons, and sanitary napkins are also garnering a positive response. At present, rising awareness towards sanitation and urbanization are some of the major drivers for the Asia Pacific feminine hygiene products market. It is expected to witness a CAGR of 6. Increase in cognizance level, rising disposable income in developing countries, and initiatives undertaken by manufacturers and local governments are projected to drive the market. Select License Type. Majority of dominant players collaborate to increase product penetration. Most companies engage in business collaborations to increase product penetration. The program is becoming popular and this in turn is expected to increase the sales of sanitary towels during the forecast period. Manufacturers are investing a huge amount in advertising campaigns of feminine hygiene products to increase awareness among the consumers.
Informed consumers are demanding biodegradable and eco-friendly sanitary products due to the deteriorating effect on the environment. Asia-Pacific witnessed a notable increase in the adoption of these products due to increasing awareness about such products in the region and is projected to grow at a high CAGR during the forecast period.
Availability of a diverse product range and easy accessibility are projected to propel the segment growth With the boom in e-commerce, online retail store segment is expected to gain a significant market share in near future Specialty and beauty stores offer a wide range of products under one roof.
Supermarkets usually offer discounts and other such benefits to attract consumers and to increase product sales.
Feminine hygiene statistics
Social media marketing has played a vital role in bringing awareness about various solutions for female care and hygiene. Sanitary napkins held the largest market share in terms of revenue as they are highly preferred by women across all geographic regions and age groups. To project the value and volume of Feminine Hygiene Products submarkets, with respect to key regions along with their respective key countries. Repeated purchase and ease of usage are anticipated to drive the product demand Supermarkets is anticipated to remain the highest gaining distribution channel in the feminine hygiene product market over the forecast period. Major distribution channels such as drug stores and pharmacies, health and beauty stores, supermarkets and hypermarkets, convenience Stores are among the most preferred destinations or channels for the sale of feminine hygiene products. The cups are relatively cost-effective as they can be reused unlike sanitary napkins and tampons. Focuses on the key global Feminine Hygiene Products manufacturers, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in the next few years. Currently India is comparatively smaller market as compared to other developed countries; however this market is expected to witness a tremendous growth during the forecast period. The role of female in Japan has greatly changed in the last one decade, with more active involvement in the society. Regional Insights In , Asia Pacific held the largest market share in terms of revenue. Sanitary pads, pantiliners and shields are available in many varieties with different sizes and absorbency level. As women live a fast moving life, so they prefer to use easy and convenient sanitary products in their menstruation days. The company has undertaken various other programs and campaigns to support female care products. The Asia Pacific feminine hygiene products market is expected to witness rapid changes due to fast changing lifestyle across all the countries. Personal hygiene awareness campaigns in rural areas of emerging economies such as India and China by government and major players operating in the industry, have contributed towards increasing the demand of sanitary hygiene products in the region.
based on 102 review