Reasons for continued demand for apple products

I thought it was crazy for Apple to try and go into retail. The products have to be easy to use Jobs was a stickler on this point.

why is apple so successful

Apple did not invent the smart phone; Apple reinvented it and made it better. It indicates a way to close an interaction, or dismiss a notification. Our results in China include a new record for Services revenue, and our installed base of devices grew over the last year.

As we have stated before, we plan to become net-cash neutral over time.

How does apple appeal to customers

AirPods and MacBook Air were also constrained. Also, as I mentioned earlier, revenue outside of our iPhone business grew by almost 19 percent year-over-year, including all-time record revenue from Services, Wearables and Mac. Similarly, prior to Steve's departure, its financial performance did not excite the capital markets. As the climate of mounting uncertainty weighed on financial markets, the effects appeared to reach consumers as well, with traffic to our retail stores and our channel partners in China declining as the quarter progressed. That makes it hard for his staff to be really knowledgeable about all of them all of the time, and their customers just have too many options to choose from. Apple prevents this scenario by offering monetary incentives to retailers to sell goods at the MAPs fixed by the company. I thought it was crazy for Apple to try and go into retail. Based on our best estimates of how these would play out, we predicted that we would report slight revenue growth year-over-year for the quarter. Apple plans to discuss final results during our first quarter conference call on Tuesday, January 29, at p. For any product that Apple creates, the people who create it have to want it themselves So many times with projects I do with other tech companies, the goal is almost always based around the technology first, followed by whether or not people really want to use it. Because it keeps product SKUs simple, the salespeople inside the stores know the products really well.

It minimizes the decisionmaking process for the consumer by making things simple. At the time, and even today, tech retail stores are in decline while big-box stores like Costco and Walmart sell products on price and nothing else.

So Apple is able to keep its distribution channels clean as well as make more money on its direct sales.

apple marketing strategy

When we discussed our Q1 guidance with you about 60 days ago, we knew the first quarter would be impacted by both macroeconomic and Apple-specific factors. By focusing on customers willing to pay more and maintaining a premium price at the cost of unit volume, Apple also set up an artificial entry barrier to competitors.

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What Makes Apple So Valuable?