The impact of cultural events on
Impact of festivals on society pdf
In this regard, communication, branding and marketing strategies via a social semiotic critique of visual resources were examined, deployed in the official promotional texts of ECOCs Aiello and Thurlow The aim is to examine whether geographical area, time, and the level of participation, affect the community reputation and community pride of the citizens. However, the problem that caused many uncertainties of the project was the economic situation. The issue of community pride and community reputation could be connected closely to the process of the cities where the urban dynamics and urban governance tackle the issues of social cohesion Kearns and Forrest , as societies are becoming more fragmented. Thanks in part to their being entrance fee free, it led to the increased participation of citizens. Events have the potential to generate a vast amount of tourism when they cater to out of-region visitors, grants, or sponsorships, Getz, of direct or indirect intent. Even though the above-mentioned socio-demographic characteristics were examined extensively in terms of effects related to ECOC, these characteristics have not yet been thoroughly examined in terms of effects on community pride of the ECOC designation in a particular city. Consequently, during the year in which the ECOC was hosted, a negative impact on the individual life satisfaction was found Steiner et al.
The festivals have major impact on the development of cultural tourism to the host communities. Thirdly, Slovenes who participated actively in the ECOC events had a higher sense of community reputation than the actively involved people from Maribor.
Economic impacts of events
As far as events and tourism is concerned, the roles and responsibilities of governments as well private sector and society in general have significantly changed over the last decade. Financial and infrastructural plans were not fulfilled, as the Municipality and the State were financing the project with smaller units of investments 28 mio from an expected 56 mio eur. Similarly, Richards and Wilson found that women are far more likely to agree that Rotterdam being designated for the ECOC holder city is a centre for culture, art and events related thereto than men. Thanks in part to their being entrance fee free, it led to the increased participation of citizens. The events in turn are seen as important tool for attracting visitors and building image within different communities. This is the result of the spread of information and influence in social networks Bromley However, the problem that caused many uncertainties of the project was the economic situation. The aim is to examine whether geographical area, time, and the level of participation, affect the community reputation and community pride of the citizens. The programme has become a key platform for city positioning and a catalyst for economic and cultural regeneration Garcia and Cox This convention is followed in this paper as well, where we have not confined ourselves to physical presence in a certain place, but rather broadened the scope of the understanding of participation by including passive ECOC visitors who were familiar with the ECOC events, but were not physically present at these events. These factors are primarily concerned with social and cultural, physical and environmental, political and economic impacts, and can be both positive and negative.
Thanks in part to their being entrance fee free, it led to the increased participation of citizens. This is the result of the spread of information and influence in social networks Bromley These peculiarities are either political decisions affecting implementation of the ECOC programme, or socio-cultural effects of the ECOC implementation.
According to McDonnell, Allen and O Tooletourism related services, which include travel, accommodation, restaurants, shopping are the major beneficiaries of the event. This suggests that festivals impact on the host population and stakeholders in a number of ways.
Similarly, Richards and Wilson found that women are far more likely to agree that Rotterdam being designated for the ECOC holder city is a centre for culture, art and events related thereto than men.
This may influence the cultural sector across Europe importantly, especially due to the widely recognised socio-cultural influence of ECOC on the broader community. It was found that women do so more frequently than men, middle-aged, and the young population more frequently than older people, and more highly educated more frequently than less educated individuals.
By contrast, passively involved people from Maribor had a stronger sense of community reputation than passively involved Slovenes. The festival organisers are now using the historical and cultural themes to develop the annual events to attract visitors and creating cultural image in the host cities by holding festivals in the community settings.
This large movement on the local and national political level threw a shadow on cultural activities in the city. The communities have multiple identities, images and reputations that may change over time.
According to Delamere et al.
based on 61 review